Yetti Tracks: All of my heroes are dead... but they still makes noise.

As a music lover I am embarrassed to say that I just found out Blaze Foley ever existed. This morning as I was listening to a curated Apple playlist when I came accross the song " Drunken Angel " by Lucinda Williams. I am not a Lucinda Williams fan per-say, but I was stricken by the song. I just had to know who the song was about. " Drunken Angel " sounded too personal not to be about someone specific in the songwriters life. So down I jumped into the Google-Tubes and found that " Drunken Angel " was about a Singer/Songwriter named "Blaze Foley". Blaze Foley? Sounds like a 50's western. I can see it on the marquee in lights. "The Legend Of Blaze Foley". With a name like "Blaze" what would his horse be called? I remember thinking that whatever a "Blaze Foley" was it absolutely had to be terrible. Even if Lucinda Williams was effected enough to write about him. The next course of action was straight to the mag

Radiohead recently lit up social media by doing the most simple, genius move I've seen in a long time. They removed themselves from the internet. Radiohead knew that when you are one of the worlds most revered bands, you will get a lot of attention by disappearing. This past Sunday the website (which had increasingly gone more opaque day by day) went white and all social media was taken down. By Monday morning the news of Radiohead's disappearance from the interwebs had spread. Radiohead related hashtags were trending and people were talking about where their favorite band had gone. Un-marketing genius had been achieved. True you have to be a colossal brand with the reach to match. But it is also true that you need the creativity and insight to realize what might happen if you up and vanished.  It wasn't until the cryptic teaser popped up on the band's website that I realized what had really happened.  I had been un-marketed. Slowly Radiohead's internet presence r