The Un-Marketing Genius Of Radiohead

Radiohead recently lit up social media by doing the most simple, genius move I've seen in a long time. They removed themselves from the internet. Radiohead knew that when you are one of the worlds most revered bands, you will get a lot of attention by disappearing. This past Sunday the website (which had increasingly gone more opaque day by day) went white and all social media was taken down. By Monday morning the news of Radiohead's disappearance from the interwebs had spread. Radiohead related hashtags were trending and people were talking about where their favorite band had gone. Un-marketing genius had been achieved. True you have to be a colossal brand with the reach to match. But it is also true that you need the creativity and insight to realize what might happen if you up and vanished. It wasn't until the cryptic teaser popped up on the band's website that I realized what had really happened. I had been un-marketed.

Slowly Radiohead's internet presence returned with a single and new video to go along with it. The single is called "Burn The Witch" and the video can be viewed below.

Thank you Radiohead for always keeping us on our toes. You never allow us to grow complacent. You consistently challenge people even if they don't realize they need to be challenged. Thank you for once again proving how amazing you really are.

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